‘Working with Fripp Design was a breeze. We had never worked with an external design agency before, but they made the process clear from the first meeting and then were supportive throughout the whole project through to completion. We are absolutely delighted with the end result and I would highly recommend Fripp Design to anyone’ - , Matthew Quibell Trakker's Product Development Manager
The brief set out by Trakker from the start was to re-innovate their current "transformer" chair, designed to be flexible enough for the professional and hobby anglers alike.
Fripp Design and Research were ideally placed to deliver the project with much experience of re-engineering of established products (see the Sizer and Footprint case studies) The client was clear from the start that was required was not just an update of the aesthetics but an improvement in its function, cost base and ergonomics too, whilst maintaining the brand values of Trakker Products.
Work started with mechanism and materials research, then onto extensive concept development, working closely with the development and marketing teams at Trakker, the designs were honed and funnelled through to arrive at a basic 3D CAD model. This model then went through several stages of feedback and refinement, before photo realistic renders were produced to explore and establish the colour scheme. Once completed, the designs were handed over to the client who worked with their manufacturing partner through prototype development, testing and production.
Initial feedback of the product at its launch in February 2016 was overwhelming, with the standard and compact versions being a massive hit, proven by them selling out the entire stock within days.
The new products can be seen here - http://trakkerproducts.co.uk/trakker-products/levelite-transformer-chair/ and http://trakkerproducts.co.uk/trakker-products/levelite-compact-chair/
Moving forward Fripp Design and Research have given Trakker the tools to allow them to take the fundamentals of this new design language across the full range of their chair offerings, we wish Trakker all the best with their new range in the future and look forward to seeing more new products emerging soon.