In the past 5 years, Fripp Design and Research has come to understand the power and importance of Social Media. It has helped the company to secure continuous customers for our Industrial Design and Product Design services at a fraction of what it would have cost using the traditional marketing techniques of ‘cold calling’ ‘advertising’ and ‘mailshots’.
It’s beauty is in the ability to bring together, those with problems and those with solutions, at the time when the problem occurs and a solution is sort. But you need to be clear to the holders of the problem that they know you have the solution they are seeking.
And this is where we got it wrong in the last quarter of 2014.
Some may know that Fripp Design and Research have a decade of experience in the use of 3D Printing prototypes for our clients as part of our Industrial Design services. This has lead to our discovery of how to 3D Print silicone using the Picsima process.
What then happened is we used the social media tools we have developed to promote Fripp Design and Research, to promote Picsima. This lead to the Fripp Design and Research brand being more associated with 3D Printing rather than what our core business is; solving problems for clients using our Industrial and Product design skills.
In December we separated our social media activities between Fripp Design and Research (Industrial Design and Product Design) and Picsima (3D Printing) and we have seen a real turn around in the quantity and quality of Industrial Design enquiries for Fripp Design and Research. Although we, as a business, are excited about the prospects for Picsima (as a technology), we still love the world of Industrial Design and we hope this is reflected through our use of twitter and other social media outlets.
The lesson we have learnt is that social media is very important to your brand and how customers perceive and understand your brand. So when launching new services and new products, make sure you use social media responsibly so as not to confuse customers about what you do and what they should buy from you.